Current:Home > MarketsHow Alexandra "Xandra" Pohl Is Taking Over TikTok, One Relatable Video at a Time -GrowthInsight
How Alexandra "Xandra" Pohl Is Taking Over TikTok, One Relatable Video at a Time
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Date:2025-04-12 09:57:02
Alexandra Pohl is living her life unapologetically unfiltered.
It's been a whirlwind few months for the University of Miami senior, known as Xandra by her nearly 1 million followers on TikTok who eagerly watch as she documents some of the most personal moments of her life.
"I'm constantly talking and doing whatever but I never expected people to listen," she told E! News in an exclusive interview. "It was more for myself. TikTok was my little therapy session where I could talk and no one could say anything back."
From getting ready videos, to (relatable) hungover content—her posts have caught the attention of fans around the world, who love watching her nights out with friends, her morning coffee runs with her boyfriend Jack and those viral influencer trips.
"People have been so nice," she noted, "and I'm just so grateful."
"I post videos and you see the number of views or likes, and it doesn't register," the 22-year-old continued. "I can't register over a million people hearing me talk. I just really put it all out there. It's one of those decisions that I made for myself, I was like, if I'm gonna do this I'm gonna full send and people are going to see every part of me—when I'm hungover, when I'm happy, when I'm sad—they get the whole package."
Xandra first started posting to her TikTok during her freshman year of college, a dancing video she shared just for fun.
But then, three years later, Xandra was heading to a pool party and decided to film a video of herself getting ready. "It did really well and I got a really positive response," she said of the Oct. 2022 TikTok, which has been viewed over 2 million times. "I was like, 'You know what, let's just keep doing this.'"
At a time when most of her contemporaries are scrambling for job offers or cobbling together resumes, Xandra's got a fully booked calendar of DJ gigs and a promising side hustle.
And on those days when her senior year schedule feels like a lot, she can turn to her squad, which even includes fellow TikTok phenom Alix Earle.
"I have such a great support system...friends, family, boyfriend, where if I'm feeling overwhelmed I can go to them and everything's better," she explained. "This is just a fun, exciting time in my life and I'm having these crazy opportunities and I just can't pass up on them. And it has been a lot of like scheduling, there's been a lot of life changes but I'm gonna keep doing it because people love it and I love it."
And when it comes to her videos, nothing is off limits, including days when she's not feeling 100 percent.
"Honestly, for me, I like to be so unfiltered and real with everything that I'm doing," she said. "Those times where I'm like, 'Oh, I don't want to post.' I post because everyone has those days where they don't want to post and I just sit there and I tell my feelings like, 'I'm not having a great day, I hate everything. I hate everyone. But you know, I gotta do this, this and this and I'm gonna get through it.'"
"That's kind of my thing and no matter how I feel, it's going on the internet," she assured E!. "It happens to everyone, so might as well be open with it."
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