Current:Home > InvestFear of God Athletics reveals first foray into college basketball with Indiana and Miami -GrowthInsight
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
View
Date:2025-04-25 11:08:19
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (833)
Related
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Trump courts conservative male influencers to try to reach younger men
- NFL, owners are forcing Tom Brady into his first difficult call
- Young girls are using anti-aging products they see on social media. The harm is more than skin deep
- Breaking debut in Olympics raises question: Are breakers artists or athletes?
- A former slave taught Jack Daniel to make whiskey. Now his company is retreating from DEI.
- New Grant Will Further Research to Identify and Generate Biomass in California’s North San Joaquin Valley
- Defense Department civilian to remain jailed awaiting trial on mishandling classified documents
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Sister Wives' Robyn and Kody Brown List $1.65 Million Home for Sale
Ranking
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Memphis City Council sues to reinstate gun control measures on November ballot
- Oregon ban on hard-to-trace ghost guns goes into effect Sunday
- Lea Michele Gives First Look at Baby Daughter Emery
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- One of Matthew Perry's Doctors Agrees to Plea Deal in Ketamine-Related Death Case
- College football games you can't miss from Week 1 schedule start with Georgia-Clemson
- One Tree Hill Sequel Series in the Works 12 Years After Finale
Recommendation
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
Reactions to the deaths of NHL star Johnny Gaudreau and his brother Matthew Gaudreau
Social media is filled with skin care routines for girls. Here’s what dermatologists recommend
Here's why pickles are better for your health than you might think
Illinois governor calls for resignation of sheriff whose deputy fatally shot Black woman in her home
Suspect in abduction and sexual assault of 9-year-old girl dies in car crash while fleeing police
As Mike McCarthy enters make-or-break year, unprecedented scrutiny awaits Cowboys coach
Fantasy author Brandon Sanderson breaks another Kickstarter record with Cosmere RPG